The Social Media Blog

How to Structure Facebook Ad Campaigns

Posted by on 3:31 pm in Home Page Posts | 0 comments

How to Structure Facebook Ad Campaigns

Once you’ve set up your Facebook ads account, you’ll want to set up some ad campaigns. Before you dive into this, it’s important to understand Facebook’s ad campaign structure. When you set up a new ad campaign, you’ll be asked to select an objective. An objective is the goal you’re hoping your campaign will accomplish. This includes things like app downloads, email sign ups, link clicks, page likes etc. Within each campaign are your ad sets. When you set up an ad set, you’ll be asked to select the audience that you want to send your ads to, your budget, and how long you want the campaign to run for. And within each ad sets are your actual adverts, where you decide exactly what it is that will be displayed on your ads (videos, photos, wording, links, etc). If you have five adverts within one ad set, they will all be displayed to the audience you chose for that ad set. If you want to target some more adverts at a different audience, you’ll want to set up a new ad set, and create some new adverts into that new ad set. It’s also possible to copy previously created adverts into this new ad set. Each of the three layers of your campaigns (the campaign, ad set, and ads) can easily be edited and adjusted to help you optimize the performance of your campaigns. You can tweak the audience, change the budget, stop poorly-performing ads, and much more. It’s well worth learning how to use Facebook’s ad structure correctly so that you can start achieving your ad objectives within a budget you can afford. Once you’re ready to set up your first ads campaign on Facebook, check out this step-by-step...

read more

Promoting a Post on Facebook

Posted by on 1:28 pm in Home Page Posts | 0 comments

Promoting a Post on Facebook

So you may be looking to gain more exposure and increase your reach on Facebook. One of the best ways to do this is to promote a post. This takes one of the posts you’ve published onto Facebook, and allows even more people to see it. To do this though, you need to at first have a certain number of people liking your page (Facebook says this is 100, but sometimes it’s less, sometimes it’s more). If you’re eligible, you’ll see a blue ‘Boost Post’ button on the bottom right of your Facebook post. First things first, post an update that you want to promote, then click ‘Boost Post’. You’ll see something like this:  As you can see, there’s not much in the way of targeting here. So, to include more options select the ‘people you choose through targeting’ option, and you’ll see some more options to complete, such as the following: If you haven’t yet added your payment info, you’ll be promoted to do this. Click’ Boost Post’, and you’ll see a popup window saying the Facebook is reviewing your post. Click ‘Ok’. You’ll receive an email once the post has been approved. Best of...

read more

Seting up a Twitter Ads Account

Posted by on 12:59 pm in Home Page Posts | 0 comments

Seting up a Twitter Ads Account

If you’re looking to reach more people on Twitter, setting up an ads account so you can promote your tweets and page to a much larger number of people is a sensible option to take. To do this, simply follow the following instructions: Disclaimer: Legally, I guess I have to write something like this: read all instructions on the Twitter pages carefully. I accept no responsibility for any information you enter correctly or incorrectly which incurs charges directly or indirectly to you Head over to https://ads.twitter.com/and sign into your Twitter account Select the country you’re operating from. This tells Twitter which currency to bill you in. In our case, this is the UK. Once done, click ‘Permanently save these settings’ The next page will give you a choice of two types of campaigns you can start. The first is ‘Gain More Followers’. This promotes your page to help you gain more followers. This option is usually less effective than the other option: to ‘Reach more people with your tweets’. What this second campaign does is display public tweets (which you select) to a larger number of people based on certain targeting filters you can select. I’m going to go with this second option for this post. Carefully go through all of the options on the next page, including how long you want the campaign to run, who you want the ads targeted at etc. Once you’ve got this all done and dusted, click ‘Save Campaign’, then click ‘Launch campaign’ if you’re happy with everything Depending on the country you’re signing up for, you may now be asked for some information about tax requirements. Again, carefully read the information on the page, filling in the required fields. When complete, click ‘Save Tax Information’ On the next page, you’ll enter your payment information, then click ‘Proceed to Confirmation’, then hit ‘Save and launch campaign’. Your Twitter ads account should now be live, and your first promoted tweet ready to be unleashed to the world! For promoting future tweets, you won’t need to enter all of the billing and tax info again 🙂 To view your campaigns in the future, simply log into ads.twitter.com and click on the ‘Campaigns’ tab at the top of the page. You should be able to see all the information you need there! Good luck!...

read more

Adding a Facebook Page Manager using the Pages App

Posted by on 3:05 pm in Home Page Posts | 0 comments

Adding a Facebook Page Manager using the Pages App

So not everyone wants to manage their Facebook page from their laptop or desktop. If you’re looking to add a new manager to your page using your Facebook Pages app, follow these simple steps. Make sure the person who you’re adding as a manager has already Liked your page, and/or is friends with you on Facebook. Open up Facebook Pages on your phone (this is different from the Facebook app. If you haven’t got this yet, simply search for ‘Facebook Pages’ on your app store) Click on the menu button on the top left of the screen and select the page you want to add the manager to Click the menu button again, and click ‘Admins’  Click ‘Add an Admin’ Type the name of the person you want to add as a manager, then click ‘Done’ Select the role you would like them to have (you can see a description of these here– if this is someone who’s going to be running your Facebook page, you’ll likely want to choose ‘Manager’), then click ‘Add’, and you’ve got yourself a new page admin!...

read more

Setting Up a Private Facebook Group

Posted by on 12:39 pm in Home Page Posts | 0 comments

Setting Up a Private Facebook Group

For various reasons, you may want to set up a private Facebook group. Perhaps you’re organising a surprise party, having conversations with clients, or just want a little more privacy than what’s generally offered by Facebook and Twitter. For this purpose, one (among many) options is a Facebook Group, with privacy settings so you can invite whoever you like to join.   Here’s some step by step instructions to set up a private group: 1. Log into Facebook 2. Head over to https://www.facebook.com/about/groups 3. Click ‘Create Group’   4. The following Window will appear. Enter the name of your group (you are able to change this later if needed).  Then start typing the name of the people you want to add to the group. Remember, you need to be friends with each of these people on Facebook in order to invite them. If you’re not friends, and want to invite them to become part of your private group, you must first ask them to befriend you on Facebook. 5. Now select which privacy settings you would like to use. As you’re on a post explaining how to create a private group, the first option (Open), is unlikely to be of interest. A ‘Closed’ group is a group that anyone can see when they search for groups (i.e. it will appear in search results), but they must request access in order to see the posts in the group. Secret, however, means the groups will not even appear in search results. Therefore, all members must be invited. Select which of these options you would like, then click ‘Create’ 6.  To add more members, head over to your group, click ‘Members’ then click ‘Add Members’ And voilà, you have your own private Facebook...

read more

How do I build my Google+ following for free?

Posted by on 4:57 pm in Home Page Posts | 0 comments

How do I build my Google+ following for free?

Further to my last post, How to Increase Twitter Followers If You Have No Budget, I thought it’d be best to explain a couple of similar techniques that can be used on Google+ to increase the number of people adding you to their circles. If you’d like to read the preamble, head over to the link above, otherwise let’s get straight to the meat and potatoes and answer the question ‘How do I build my Google+ following for free?’. Google+ is somewhat similar to Twitter in that the more relevant people you ‘circle’, the more relevant people will add you to their circles, resulting in your published content being seen by more and more eyes, depending on how many people you can get to circle you back. Of course, you should also be publishing relevant, interesting, useful and/or entertaining content to keep your audience gagging for more. That means avoiding spamming, while linking out to quality content that’s not just produced by you, starting and joining discussions, and being the all round ‘good-guy‘ that people learn to trust, like, and tell their friends and foes about. To learn more about the basics of Google+, this is a great primer, but to use the technique of adding people to your circle with the aim of them adding you in return, here’s a method that should help…   Step 1 When you’re logged into Google+, and managing your page (make sure you’re not on your personal profile), search for something relevant that you think will display people, communities or other pages that you think will be interested in your products/services, or who you would converse with to show-off your knowledge. We all need an excuse to puff out our chests every now and then, afterall. The results we’re most interested in here are ‘People and Pages’ and ‘Communities’,though you will be able to find value in the other tabs, too. Step 2 nce you’ve searched in the ‘People and Pages’ or ‘Communities’ tab, click on a page that you know your audience (customers, readers, potential clients) will likely be following. For this example, I’m looking for people who are either interested in social media in general, or interesed keeping in contact with social media management companies. To do this, I can look at two different pages as examples. First off, I’ll open up a popular ‘page’ about social media. I know that the people following this page will likely be interested in what we have to say here at SocialReap. When I click to open this page, what I’m looking for is the ‘Have Them in Circles’ section. These are people who are following this page. Step 3 Click on the number of people next to ‘Have them in circles’, in this case ‘1870’, and a pop up window will appear showing you all the people who are following this page. These are all people who’ve shown an interest in social media. Go through these members, and click ‘add’ on the individuals you think will be interested in what you have to offer. You’ll then see this box, which is asking you to sort the contact into a relevant ‘circle’, so you can publish specific content to them, rather than to everyone all at once. When you see this box, you’ll most likely...

read more

How to Increase Twitter Followers If You Have No Budget

Posted by on 10:11 am in Home Page Posts | 0 comments

How to Increase Twitter Followers If You Have No Budget

Over the past few months, I’ve been speaking with a ton of people about Twitter, and discussing how they can increase the number of people following their company when they have no budget whatsoever. No budget here means precisely, zilch, zero, nadda, bar some time to dedicate to the challenges ahead. First off, you need to make sure you’re using Twitter correctly. If you’re not, then having all the followers in the world won’t do you any favours. I advise, no- urge–  you to read a couple of good ‘how to’ guides when it comes to Twitter . I published one not long ago right here (just scroll down to the section titled ‘Once I’m Set Up, How do I Build My Following?’). Once you’ve got these basics down, have a great bio, images, know the kind of content you should be avoiding, have fascinating content being published, and are comfortable riding #hashtags, it’s time to actively gain some followers (rather than the more passive approaches mentioned above) Why? Because we don’t all have 15 years to build up 100 followers ‘organically’. We need to get out there, and make sure people are seeing us. I’m not advocating the adage of ‘quantity over quality’ here, though. To learn more about why ten targeted followers are often more valuable than 10,000 untargeted followers, you should check out our blog post, ‘Social Media to Increase Sales‘. DISCLAIMER: TWITTER DOES HAVE LIMITS TO HOW MANY PEOPLE YOU CAN FOLLOW, HOW MANY DIRECT MESSAGES YOU CAN SEND ETC, PER DAY. YOU CAN FIND OUT WHAT THE CURRENT LIMITS ARE HERE. AS OF WRITING, THE MAX. IS 1000 FOLLOWS PER DAY. THERE ARE OTHER RULES ABOUT AGGRESSIVE FOLLOWING ON TWITTER. REMEMBER. ONLY FOLLOW PEOPLE WHO ARE RELEVANT TO YOUR NICHE, USE TWITTER TO PROVIDE VALUE, AND IN GENERAL, DON’T FOLLOW MORE THAN A FEW HUNDRED PEOPLE PER DAY. Now that’s clear, let’s use a fictional example to show you four ways to organically, and actively increase Twitter followers if you have no budget… Mary-Jane is soon to launch her new app focusing on mothers who’ve just given birth, and understands that social media can help to generate hype and buzz before the big day. But she has no money to spend on marketing whatsoever. And she can only dedicate around 1 hour per week to building her Twitter following so that when she does launch her app, or publish content on her blog, people will actually see it. What Mary-Jane needs to do here is to follow other people. From looking at our figures, following highly targeted Twitter users (meaning that there is evidence that what you have to offer will resonate with these users) can result in a follow back rate of between 20% and 60%. So, if over a period of time, Mary-Jane follows 1000 people, between 200 and 600 will be likely to follow her back. As they’re targeted toward Mary-Jane’s niche, this has the potential to be a valuable ‘list’ of individuals. Here’s four examples of how she could find targeted Twitter users to follow, who will be likely to follow her back and be interested in her soon-to-be-launched app:   1. Twitter’s ‘People’ Search For Mary-Jane to find people who identify themselves as being in her target audience, she simply needs to head over to the...

read more

Waterstones Vs Amazon Prime Air: Social Media Battle

Posted by on 4:09 pm in Home Page Posts | 0 comments

Waterstones Vs Amazon Prime Air: Social Media Battle

Just 15 hours ago (as of 02.12.2013), Amazon announced it was testing it’s amazing, yet hugely ambitious, ‘Amazon Prime Air’ project, where orders could be delivered to your home within 30 minutes by a drone. Here’s a running account (to be updated in 24 hours or so) of the Warterstones Vs Amazon Prime Air Battle: 15 hours ago, the following video was posted on YouTube by Amazon, amassing well over 2.1 million views in less than 12 hours (2,588,529 as of 17:17 GMT).   On Twitter, things have been going pretty wild, with 1938 occurrences of #AmazonPrimeAir and other related hashtags (i.e. #AmazonDrones) as of 16:50 GMT. The most popular terms have been as follows (Data collected using ScraperWiki): But what’s also impressive is the sheer speed with which Waterstones, one of Amazon’s leading competitors, reacted to this news, posting just 5 hours ago the following parody, which states “Putting O.W.L.S. into commercial use will take a number of years as it takes ages to train owls to do anything and we only just thought of it this morning”.   The first @waterstones tweet (at just past 11am) mentioning this response read: “A wise move from Waterstones – Our brand new delivery service: O.W.L.S. – Find out more: http://bit.ly/1fYFKJ2 “ With the following Tweet being published a couple of hours later: As of writing, Waterstones’ ‘news’ (utilising the terms ‘Waterstones’ and ‘Drones’) has 665 mentions on Twitter, 834 views on YouTube and 111 shares/228 likes on it’s relevant Facebook post, compared to Amazon’s 8292 shares and 34,650 likes on it’s corresponding Facebook post, but lest we forget, Amazon has an 7 hour head-start. The most popular terms used on Twitter relating to Waterstone’s response have been: I’ll be checking up on this again in 24 hours or so, and updating this post then to see how this battle pans out… 😉   Don’t forget to sign up in the right hand side bar to receive future...

read more

6 Top Social Media Campaigns of 2013

Posted by on 12:32 pm in Home Page Posts | 0 comments

6 Top Social Media Campaigns of 2013

2013 is rapidly coming to an end, the festive season is well and truly upon us (the bathroom scales are wailing in horror at the thought of what’s to come), and there’s a hefty chunk of us looking into how we can raise our game during 2014. With this in mind, here are six excellent, wonderful and creative social media campaigns that have happened this year (a couple are still ongoing) to give you an idea of what can be possible with social media…   1. Grey Poupon: Society for Good Taste This Dijon mustard brand thought it’d zig when the rest of the world was zagging. Instead of aiming for the jugular and collecting as many likes on their page as possible, each potential fan was screened, before their ‘like’ was accepted by the company. The fan page now has over 43,000 likes. “This society is a private club committed to upholding the pillars of good taste set by our mustard. Only applicants with the most discerning palates will be admitted. Those whose applications are denied will have their LIKE rescinded.” The Next Web reported on this campaign explaining how potential fans were screened: “Searching a user’s profile and timeline, Grey Coupon would deliver a refinement score based on things like number of friends, check-ins, likes, and even their use of grammar. Access was granted only to the top percentile who were given exclusive content and rewards. Those who weren’t deemed to be worthy, had their ‘like’ rescinded and were asked to work on improving their profile before applying again.”   2. Obermutten Goes Global When Obermutten, a town of less than 80 inhabitants in Switzerland set up a Facebook page, the Mayor decided to get the world involved. Whenever a new visitor liked a page, their picture would be printed out, posted on the village bulletin board, and a picture of the bulletin board would be posted onto Facebook so participants could tag themselves. Soon, more of the local villagers had to be brought on board to help with demand. The bulletin board soon became full, and pictures were plastered over barn walls and houses, and the Obermutten Facebook page quickly became the busiest Facebook page in Switzerland, with interaction figures on the page  higher than those of Coca Cola and Lady Gaga! Within four weeks, Obermutten had fans from over 32 countries, more fans than Helsinki and Florence, with resulting media coverage reaching over 60 million individuals, and hundreds of new visitors to the village!   3. Oreo Daily Twist To celebrate Oreo’s 100 year anniversary, the brand decided to release 100 ads over 100 days which would promote pop-culture/news stories from their own, unique angle. To get this concept realized, a whole production team was working on the publication of timely content, and once ready, the content was pushed out to Oreo’s 27 million facebook fans. Much of the content was picked up and reported on by media companies from around the world. The 100th piece of content was decided by the public, and was partly created in a fish bowl in Times Square, with the overall campaign leading to an additional million Facebook fans, 280% increase in Facebook shares, 515% increase in retweets, and over 231 million social media impressions.     4. ASOS...

read more

The Basics of Twitter: An Introduction

Posted by on 3:15 pm in Uncategorized | 0 comments

The Basics of Twitter: An Introduction

When it comes to building meaningful relationships online, there’s little better than Twitter. With well over 500,000,000 users, 135,000 new accounts being set up every day, and almost 60,000,000 tweets being sent every 24 hours, you need to at least understand the basics of how and why Twitter works in order to make the most of it. I’ve put together this ‘meta-analysis’ of the basics of Twitter (that is, curating some of the best, disparate content I could find on the subject, to bring it into one article), rather than simply repeating what others have said.   So, What is Twitter? There’s no more succinct way to put this than how Daniel Zeevi explains it in his Social Media Today post: “Users can access the site via the web and mobile devices to exchange frequent bite-size updates of information called ‘tweets’ which are messages of up to 140 characters long that anyone can send or read. These messages or tweets are public by default and visible to all those who are following the tweeter. Twitter allows you to follow other users you are interested in so that you’ll see their updates on your home page, which is an aggregate feed of all the accounts you’re following. Users share these tweets which are micro-bits of information that can contain things like photos, videos, quotes, article links and more. Each tweet can also have replies from other people creating real-time conversations around hot topics, breaking news and interesting new content. Twitter was able to disrupt traditional point-to-point messaging systems like email by providing this one-to-many interface for rapid content delivery and search. But Twitter has evolved from more than just a real-time communication tool into one of the world’s leading sources of social discovery and newsworthy events. This open networking environment has also led to an entire ecosystem built around the Twitter platform coined the ‘Twitterverse’ where creative people, designers, marketers and businesses can flourish together.” (Daniel Zeevi) How Can You Use Twitter to Benefit Your Business? It’s important to understand that Twitter isn’t just a ‘push’ mechanism. It’s just simply a publishing platform. It’s also a platform that works exceedingly well to ‘pull’ information toward you whether that’s finding the latest trending topics so that you can ‘Ride the #Hashtag’, or learning more about your audience. There’s an amazing post on Marketing Jive titled ‘15 Business Benefits of Using Twitter’. I’ve included my top 10 benefits from this post below:   “Participating in Industry Conversation – your target audience and/or potential prospects are on Twitter where they may be discussing their frustrations or are communicating positive experiences. Why not be a part of that? Participate in the conversation when it makes sense to do so. Thinking of Twitter as the newest type of social mixer to engage with your industry. Brand Awareness – businesses can use Twitter to keep their brand top of mind. Whether you are Gene Simmons (@genesimmons)promoting an upcoming Kiss concert in Windsor, Canada or Toys R Us (@ToysRUs) promoting the latest Transformer toys, Twitter allows a business to keep their brand out there for people to engage with. Use Twitter to gain Competitive Intelligence – hey guess what? Your competitors are on Twitter. As a result you might want to consider monitoring their tweets from time...

read more