So you may be looking to gain more exposure and increase your reach on Facebook. One of the best ways to do this is to promote a post. This takes one of the posts you’ve published onto Facebook, and allows even more people to see it. To do this though, you need to at first have a certain number of people liking your page (Facebook says this is 100, but sometimes it’s less, sometimes it’s more).
If you’re eligible, you’ll see a blue ‘Boost Post’ button on the bottom right of your Facebook post.
- First things first, post an update that you want to promote, then click ‘Boost Post’. You’ll see something like this:
- As you can see, there’s not much in the way of targeting here. So, to include more options select the ‘people you choose through targeting’ option, and you’ll see some more options to complete, such as the following:
- If you haven’t yet added your payment info, you’ll be promoted to do this. Click’ Boost Post’, and you’ll see a popup window saying the Facebook is reviewing your post. Click ‘Ok’. You’ll receive an email once the post has been approved.
Best of luck!